Top 5 Virtual Fitness Programs on iOS in Australia Q3 2022

The third quarter of 2022 saw noteworthy performances from the top five virtual fitness programs on iOS in Australia. Here's a detailed look at their trends in downloads, revenue, and active users.

Strava: Run, Bike, Hike experienced a significant peak in weekly revenue, reaching approximately $101.6K in mid-August before tapering off to around $68.3K by the end of September. Weekly downloads fluctuated, peaking at nearly 5K in the last week of September. Active users showed a consistent upward trend, increasing from around 114K at the start of the quarter to nearly 132K by the end.

Sweat: Fitness App For Women demonstrated a steady revenue stream, peaking at $45.1K in mid-August. Downloads remained relatively stable, with a slight increase to around 830 downloads per week in early August. Active user numbers saw a slight decline from 6.6K to around 6.2K over the quarter.

Fitbit: Health & Fitness saw a varied performance in revenue, starting at $51.4K in late June and dipping to around $29.9K by early September, before recovering to $36.6K at the end of the quarter. Weekly downloads showed moderate fluctuation, peaking at 4.8K in late August. Active users remained fairly consistent, hovering around 56K to 62K throughout the quarter.

Zwift: Ride and Run maintained a steady revenue flow, averaging around $26K to $30K per week. Downloads were relatively low and stable, ranging from 200 to 500 per week. Active users saw minor fluctuations, maintaining an average of around 2K users weekly.

Kic: Health, Fitness & Recipes showed a progressive increase in weekly revenue, peaking at $29.7K in late August. Downloads experienced significant growth, reaching over 2K by the end of September. Active users also saw a notable increase from around 2.5K to nearly 4K by the quarter's end.

For more detailed insights and comprehensive data, visit Sensor Tower.